Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads for your sales teams.
- Lead nurturing is an engagement-based marketing program
- Lead scoring based on profile of lead and behavioral actions
- Content prep takes 6-8 weeks
- Program runs 2 months
• Qualifying leads
• Creating nurturing content