Online Focus Group

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Research
An on-line focus group gives you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. The sophisticated on-line platform allows moderators and clients to view the participants in one consolidated screen, capturing all reactions.

Simple Details

  • One moderator, up to 8 participants
  • 60-90 minutes in length
  • Penton will set up, train moderator and help conduct session
  • Analysis of results, link to recorded sessions
  • Project summary report provided
Useful for:
• Impressions of current web site
• Current sources of industry information
• Content that is relevant in buying decisions
• Key industry influencers
• Learning business pain points
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