Lead Services

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

Simple Details

  • Penton audience of up to 7,500 contacts
  • Design and write copy for 4 touch points
  • Co-branding with Penton and client
  • Storyboard aligned with buyer’s journey
  • Weekly engagement/lead reporting

Creation & Deliverables

1. Develop message: Educate > Engage > Convert
2. Map email touch points
3. Associated landing pages
4. Lead engagement reporting

Useful for:
• Driving engagement
• Expanding information on your leads
• Identifying qualified prospects

Penton Marketing
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