Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action. The program includes an Executive Summary of webinar highlights for those who didn’t attend, an easy-to-share file for those that did, and another lead generation vehicle to add to your website.
- Follow-up emails sent at intervals
- Co-branded marketing piece included that summarizes key highlights from webinar
- Attendees and registrants-only targeted separately
- Summary reporting at close
• Generating leads
• Nurturing qualified prospects
• Creating content